Marketing Starter Kit

Word-of-mouth marketing is key to building book sales. Whether it's passing out business cards to colleagues and friends or sending postcards about your book to prospects, our Marketing Starter Kit is a great first step to promoting your book. With this kit you receive:

Promotional Poster

Book signings and Speaking Engagements are great ways to market and sell your book. We will create a 20” by 30” glossy full color poster of your book cover and relevant event information so you can better promote your book at Book Signings and Speaking Engagements. Price includes UPS Ground Shipping within the United States.

Promotional Sell Sheet

A promotional Sell Sheet is a must for your Book Signings and Speaking Engagements. We can prepare a Sell Sheet for you which is a single-page color flyer using your book details, author bio, reviews, cover image, book ordering information, and short description. (View Sample Here). We will send you the final copy as a high resolution electronic PDF file, suitable for duplication, so you can print it out and use it as you need for your promotional events.

Bookseller Discount and Return Program

Allows bookstores to return unsold copies of your book for a complete refund for 12 months. Provides an increased wholesale discount to encourage bookstores to stock your book.

The Benefits of the Program:

Basic Bookseller Advertising Ingram Advance

Ingram, the nation’s largest book wholesaler, produces Ingram Advanced, a monthly catalog that is mailed to 13,500 recipients including booksellers, libraries, and international accounts. Your advertisement will include a short paragraph describing your book, retail pricing information, and a black & white image of your cover.

Basic Bookseller Indie Bound Advance Access

Each month the American Book Association e-mails more than 1,000 copies of Indie Bound Advance Access to independent booksellers. This publication contains news of galleys, reading copies, or finished books that publishers are offering for review. After receiving a free review copy of a book, store management will decide whether to carry the title. We will have interested bookstores contact you directly for review copies. You should plan on receiving at least 25 review copy requests.

Book Signing Kit

Our Book Signing Kit will help you promote your personal appearances and book signings. This Kit includes:

How To Get Your Book Into Stores Master Course

This comprehensive course by Elaine Wilkes, Ph.D., will show you everything you need to do to get your book into stores. This course includes:

Web Design

Bookstand Publishing can create a simple 3- to 5-page website for you with a unique domain name, hosted on our site www.webhostingforauthors.com. For only $199, plus a monthly hosting and support fee of $4.99, you can promote your book with your very own customized website hosted on our site.

You can view some recent online web sites produced by Bookstand Publishing here.

Online Video Campaign

Video is the latest and most effective tool to increase online visibility for your book and get top listings for your book and website on Google, Yahoo!, and MSN. Through this Campaign, Bookstand Publishing will create a simple video based on your book cover and on key words and phrases related to your book, and will submit the video to more than 30 video and social bookmarking sites including YouTube and Yahoo! Video. If you prefer, you can supply us with your own video trailer, and we can submit it to the video and social bookmarking sites for you.

You can view some recent online videos produced by Bookstand Publishing here.

Expanded Press Release

We will have one of our professional copy writers prepare a press release for you and we will send it to targeted list of at least 2,500 media outlets, blogs and websites that publish book reviews. We will ask the media contacts to contact you directly for review copies and interview requests. The list can be targeted by location, subject matter or both.

Standard Publicity Campaign

Repeated exposure of your book over time is the key to getting media outlets, bloggers and websites to over time to notice your book. With the Standard Publicity Campaign, our professional copy writers will prepare a new press release and send it to a targeted list of at least 2,500 media outlets, blogs and websites that publish book reviews each week for four (4) weeks. Each press release will be written from a different promotional angle and sent to a targeted list appropriate for the press release. We will ask the media contacts to contact you directly for review copies and interview requests. The lists can be targeted by location, subject matter or both.

Max Exposure Publicity Campaign

Repeated exposure of your book over time is the key to getting media outlets, bloggers and websites to over time to notice your book. With the Max Exposure Publicity Campaign, our professional copy writers will prepare a new press release and send it to a targeted list of at least 2,500 media outlets, blogs and websites that publish book reviews each week for eight (8) weeks. Each press release will be written from a different promotional angle and sent to a targeted list appropriate for the press release. We will ask the media contacts to contact you directly for review copies and interview requests. The lists can be targeted by location, subject matter or both.

Social Media Consultation

One of our Marketing Consultants will show you how to set up and/or expand your Facebook and Twitter accounts to expand your visibility as an author. Used properly, these social media tools can be used to expose your book to hundreds (and sometimes thousands) of potential book buyers interested in your subject matter. This consultation includes our two ebooks: Facebook for Authors and Twitter for Authors.

Best Seller Campaign

If you want to do everything you can to market and promote your book, this is the product for you. Buying the Best Seller Campaign will save you over 15% in buying these marketing products separately. This marketing package includes all the following marketing products:

• Three Book Reviews
• Web Design
• On Line Video Campaign
• Social Media Consultation
• Max Exposure Publicity Campaign

Amazon Search Inside

With Amazon Search Inside, potential customers can browse sample pages and search inside a particular book to confirm that the title is just right for them. In addition, with the Search Inside program, Amazon uses the actual words from inside the books,not just the author, title, and keywords, to return the best selection of books possible. All of this helps you sell more books. Amazon states that books participating in this program enjoy significant sales improvement, on average, over books that do not.